Dashboards and Reporting, Updated Automatically

Ask most owners how the business is doing and you'll get a pause, then a list of tabs. The ad manager. The CRM. The spreadsheet. The bank.

By the time the numbers are pulled together, the moment to act on them has often passed.

We build clear dashboards that bring everything together and update on their own. You see what's working at a glance and make decisions with confidence, not guesswork.

What's on a good dashboard

Not everything you can measure. Just what changes what you do next:

• Leads. How many came in, and from where.
• Cost per lead. What each enquiry from ads actually costs you.
• Sales. Which leads became customers, and what they're worth.
• Return on ad spend. What your ads bring back for every euro, pound or dollar spent.
• Reply speed. How fast your team answers new leads. Often ignored, often the reason deals are lost.

How it works

1. We agree on the numbers that matter. Usually five to ten, so the whole page reads in under a minute.
2. We connect your sources. Ad accounts, analytics, CRM, payment tools and spreadsheets.
3. We build the dashboard. In Looker Studio or a custom build, whichever fits.
4. We automate the updates. Plus an optional summary in your inbox every Monday morning.

Pair it with automation

Dashboards work best when the data feeding them is clean. Our automations and custom workflows make sure leads, sales and follow-ups are recorded properly, so your dashboard tells the truth.

Frequently asked questions

Which tools do you build dashboards in?

Often Looker Studio, because it's free and connects to Google Ads, Analytics and Sheets easily. For more complex needs we build custom dashboards. We'll recommend whichever fits your tools and budget.

Do I have to update it myself?

No. That's the point. The dashboard pulls in fresh data on its own, so it never goes stale.

Can my team see it too?

Yes. You decide who has access, and everyone looks at the same numbers instead of their own version of the spreadsheet.